An extraordinary story that deserved a hard-hitting, comprehensive and strategically executed campaign. Our objective was simple – hit the zeitgeist and make Ghost Story the most talked about podcast campaign of 2023 for Wondery.
Working with the brilliant host, production teams and contributors, the campaign delivered extensive broadsheet, Daily Mail and tabloid features – including covers – as well as a huge radio, online and podcast campaign.
The show hit #1 in launch week, collected a prestigious Ambie award and to date has led to nearly £10m worth of media headlines.
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What to know more?
rich@indiehousepr.com
